Use the "Color & Marketing" pull down menu at the top of this page or link to the articles below.

Who Owns Hues?
Could all the colors of the rainbow be confiscated in a marketing war?

New

What is a color trend? Where do they come from? Does a color trend really matter in the 21st Century? Explore some answers at Color Trends.

People see color before they absorb anything else.

Many of the most recognizable brands in the world rely on color as a key factor in their instant recognition. Find out more about why color matters in our new article: Color & Branding

Can you "own" the colors of your brand? Does John Deere own green? Does Barbie own pink? Does Tiffany own "Robin's Egg" blue? Find out what the TM and ® symbols mean: Color Branding & Trademark Rights

Take the Global Color Survey.
When you're finished you'll find out what 130,000 people from all over the globe said about colors.

The Color of Medications
Does color matter?

Become a Color Symbolis Pro
Online training from ColorMatters

Why Color Matters
Real facts about how color increases brand recognition, helps memory, and more.

The Meanings of Colors
Happy yellow and sad blue! Explore the meanings of colors.

More about color and marketing:

Color & Usability Matters
How color is used functionally in the world today.

Color for E-Commerce
  Tips for designing successful sites

Gender Differences
in response to color

Quirks of the Color Quest
Choosing the next "hot color"